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View ArticleMy first thoughts on Hans Rosling: The best stats you’ve ever seen
In Hans Rosling’s TED talk, titled the best stats you’ve ever seen, he demonstrates the movement of the world’s economy using design. Here we can watch Hans take snippets from a data base and use it to...
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A review of the top executional tactics used by retailers in email marketing
Previously today, I took the opportunity to read the academic article “Web advertising: The role of e-mail marketing” by Ellis-Chadwick & Doherty (2012) in The Journal of Business Research. The...
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Email Newsletter Best Practice
Email newsletters are an excellent way to communicate multiple offerings and nurture relationships with consumers (Neilson, 2010). 77% of consumers prefer to receive permission-based marketing...
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Viral Video – Improve Your Chances (No Guarantee)
Viral marketing refers to marketing techniques that utilise social networking platforms to so spread their message, ultimately increasing brand awareness. Knight (1999), as cited in Danilo & Fill...
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From Likes to Being Liked – Social Media as a Customer Feedback Mechanism
Social media usage is growing at a phenomenal pace, with close to two billion users across multiple social media platforms such as Facebook, Twitter and YouTube. This figure continues to grow at...
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Has Spam Spoiled Email Marketing?
A quick glance into my ‘Junk’ mail folder and I can see countless examples of unsolicited emails. These are emails with the sole purpose of persuading me to click a link, a link that could potentially...
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Get Social – Key Reasons Why Social Media is Great for Business
Times are changing, and social media is taking over. There are more than two billion active social media users worldwide (Constantinides, 2014), and businesses need to understand the new market...
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How Personal is Too Personal – Personalisation in Email Marketing
The popular opinion of managers is that personalisation is essential for improved email response rates (Ellis-Chadwick & Doherty, 2012). But how personal should a company be with their emails? Is...
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